RIYADH, Saudi Arabia,
May 9, 2024 /PRNewswire/ -- Rotana
Khaleejiah, a premier television channel and content producer in
Saudi Arabia, has announced a
significant leap in viewership during the holy month of Ramadan
2024. With Ipsos ratings confirming a daily reach of 27% and over
4.6 million unique daily viewers, the channel continues to lead as
a cultural staple among the GE channels in the region.
Rotana Khaleejiah achieved record numbers in viewership and
performance during Ramadan with "Shabab El Bomb" and "Tareq w Nouf"
ranking among the top 10 most-watched programs on TV, and "Shabab
El Bomb" amassing an extraordinary 340 million views across various
digital platforms. "Alliwan" captivated 3.2 million audience
members within the first 24 hours of its release "War on Drugs"
episode. The channel's impact extended further with a staggering
1.11 billion in reach and 696 million views on digital platforms in
Ramadan alone.
Commenting on their latest accomplishments was Nada Makhzoum, CEO of Rotana TV Network
saying, "We are proud of the extraordinary figures Rotana
Khaleejiah has achieved this Ramadan. The dedication of our team,
the richness of our content and the loyalty of our viewers have
come together to create this unparalleled success. These numbers
are a narrative of our commitment to excellence and cultural
resonance. As we continue to grow and innovate, our focus remains
steadfast on providing the finest viewing experience to our
audiences. We are not just in the business of broadcasting; we are
in the art of enriching lives through entertainment."
Rotana Khaleejiah's digital presence saw unprecedented growth as
it is ranked #1 and secured new heights on YouTube reaching 11
million followers, and generating 68 million views as part of its
strategy to expand its influence and appeal in the digital
sphere.
At the core of Rotana's ethos is the commitment to delivering
culturally relevant, high-quality content that captivates and
resonates with audiences. This Ramadan was a celebration of the
diversity of programming from the gripping series "Shabab Al Bomb
XII" to the thought-provoking "Alliwan Talk Show," demonstrating an
unwavering dedication to content that honors cultural heritage
while pushing the boundaries of storytelling to ensure the
satisfaction of current viewers and the cultivation of new
audiences.
Rotana Khaleejiya prides itself with its customer-centric
approach and pledges to continue enhancing its content offerings.
In 2024, Rotana Khaleejiah not only sustained its viewership but
also increased its reach and engagement establishing new benchmarks
for the industry.
About Rotana TV:
Rotana TV, a prominent entertainment network with 16 channels -
both free to air and encrypted, presents a diverse array of
content, featuring captivating films, soul-stirring music, and
engaging television shows. Renowned for its commitment to artistic
excellence, Rotana TV is a premier destination that celebrates
creativity and talent, providing viewers with a rich and immersive
entertainment experience.
For further information, please visit www.rotana.net
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