Consumer study highlights smart access routines and ranks
most appealing among US households
DALLAS, May 9, 2024
/PRNewswire/ -- Parks Associates' research reveals 40% of
households with connected home devices have at least one
multidevice integration or routine established today. This means
that 60% of households with smart devices are using them as point
solutions, leaving a large portion of their value unrealized. The
firm shared this and other research at its 28th annual
CONNECTIONS™: The Premier Connected Home Conference, May 7-9 at the Hilton
Dallas/Plano Granite Park Hotel in Plano, TX.
The firm's Smart Home: Integration, Automation, and
Control provides the latest data on smart home trends
influencing consumer purchase behavior and preferences. The
research notes that word-of-mouth and personal recommendations are
crucial drivers for smart home sales, so it is imperative users see
the full value of their products so that they can then be product
promoters.
"Those owning security systems or an access control device (a
smart lock or smart garage door opener) are particularly likely to
coordinate smart actions," said Jason
Paris, VP, Business Development, Parks Associates. "Smart
access routines also rank among the most appealing, involving
integrations of locks, cameras/doorbells, lights, thermostats, and
security systems. These routines are designed to enhance household
convenience, security, and energy efficiency."
As part of this project, Parks Associates tested and quantified
the appeal of nearly 100 unique routines among all internet
households. Today, smart home device owners are largely
underutilizing their products — 60% report having no coordination
between devices. Much of the value — and vision — of a helpful,
intuitive, personal smart home requires coordination among devices,
and the dominant method of buying point solutions to solve specific
needs isn't achieving that whole-home promise.
"There is clear consumer demand for integrated and customizable
smart home experiences, with a significant emphasis on security,
access control, and energy management," Paris said. "Smart home
providers need to balance between offering advanced automation and
respecting user preferences for control."
Speakers at CONNECTIONS™ address the new marketing
strategies to reach the early majority market and emphasize the
value of coordination between products. CONNECTIONS™
sponsors include Cox Communities; Nice; Cardinal Peak, an FPT
Software Company; Ivani; Kaadas Smart Locks; Kwikset; Rapid
Response Monitoring; SkyBell; Ubiety Technologies; Alarm.com;
Shelly; SmartThings; Becklar; Schlage; Calix; Johnson Controls;
bluesalve partners; Midea America;
Cognitive Systems; RSPNDR; Savant; Trident IoT; Xailient;
Affiliated Monitoring; Moen; Origin; VectorSolv; and the Z-Wave
Alliance.
To schedule an interview with an analyst or to request specific
data, please contact Mindi Sue
Sternblitz-Rubenstein at
mindi.sue@parksassociates.com or 972-490-1113.
About CONNECTIONS™
Parks Associates' 28th
annual CONNECTIONS™: The Premier Connected Home
Conference features an in-person conference on May 7-9 and multiple virtual sessions hosted
throughout 2024. The event focuses on the adoption of technology
including smart home, security, connected health, energy, and home
automation.
Bringing together more than 1,500 senior executives,
CONNECTIONS™ provides networking opportunities combined
with visionary keynotes and virtual sessions. The Parks Associates
analyst team leads all conference sessions, which are focused on
technology innovations, consumer adoption and trends, product and
service forecasts, and the evaluation of new business strategies,
partnerships, monetization opportunities, and value-added service
design.
Throughout the event, sponsors offer demos during networking
events, spotlighting new technology innovations and services for
the entertainment, mobile, and smart home market segments.
For more information, contact sales@parksassociates.com, call
972-490-1113, visit www.connectionsconference.com.
About Parks Associates
Parks Associates, a
woman-founded and certified business, is an internationally
recognized market research and consulting company specializing in
emerging consumer technology products and services. Founded in
1986, Parks Associates provides business intelligence and research
services through its proprietary methodologies developed over
decades, including quarterly surveys of 10,000 internet households.
https://www.parksassociates.com
Contact:
Mindi Sue
Sternblitz-Rubenstein
Parks Associates
972.490.1113
377505@email4pr.com
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SOURCE Parks Associates